Fjällräven
Influenced by their Swedish roots, Fjällräven designs functional, durable, and timeless outdoor gear that inspires everyone to move to nature's rhythm.
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Nature’s Path to Inclusivity
Access to outdoor recreation nurtures deeper connections between nature and people. Power To Be, a non-profit organization based at Prospect Lake on Vancouver Island, is dedicated to making nature accessible to youth, families, and adults who face cognitive, physical, and social barriers.
The collaboration between Power To Be and Fjällräven’s Arctic Fox Initiative encourages outdoor involvement for all, and raises awareness of environmental conservation and protection.
Fjällräven
About Fjällräven Jackets, Backpacks, and Accessories
Fjällräven products are designed to get you outside because the more people experience nature, the more likely they are to take care of it.Sustainable Materials and the Fjällräven Way
Fjällräven is an outdoor gear and accessories company founded in Sweden in the 1960s. They are known for their attention to detail, superior production quality, and durable outdoor offerings. Fjällräven is also a leader in developing sustainable materials like their eco-shells, which are made from recycled polyester.Buoyed by their focus on sustainable materials, stylish looks, and high quality, Fjällräven is a fantastic nature-first company. They use recycled material whenever possible to simplify their production impacts, do not use fluorocarbons in their designs, and trace the origins of all their materials to make sure they’re being sourced responsibly. They claim to have ...one of the most transparent supply chains of any outdoor company.
Even more impressive is their Fjällräven Way, a code of conduct. Similar to a compass, the Fjällräven Way centers on four main points that guide their decisions. Point one is nature and environment, point two is economy and business processes, point three is social responsibility, and finally, point four is wellbeing.
Fjällräven Kånken and Other Iconic Offerings
The most popular and time-tested Fjällräven product is undoubtedly the Kanken. This unique, square-shaped backpack was designed to hold two A4 binders and help school children in Sweden avoid back problems. Unlike other backpacks, the stiff outer material, huge inside pocket, and simplistic design mean you can carry more than comparable packs and bags.Fjällräven also makes a fantastic pair of rugged outdoor pants called Keb Trousers. These trousers are similar to Carhartts but with stretchy material that works well for backpacking, yard work, winter jogs, and even rock climbing. Fjällräven also makes wonderful jackets, rain jackets, hip packs, bags, shirts, shorts, hoodies, tents, winter parkas, backpacks, and a variety of gear accessories.
With Fjällräven products, you get a quality piece of outdoor gear designed to be worn on countless adventures around the world. Fjällräven wants to inspire a connection with nature, and the company shows no sign of slowing down its desire to enable that connection. Whether it's a quiet forest walk, a difficult climb in the mountains, or a sun-soaked stroll down a local trail, there’s a Fjällräven product that'll help you get there.
Frequently Asked Questions
What does Fjällräven mean, and how do you pronounce it?
Fjällräven means Arctic Fox in Swedish. All Fjällräven products have the Arctic Fox logo affixed to them. The pronunciation is a bit tough to get right but breaks down like this: FEE-YALL-R-AH-VEN.
Is Fjällräven a luxury brand?
Fjällräven is an upscale outdoor company with fairly expensive products. This does not mean they are a luxury brand, but you’ll likely spend a few hundred dollars to get their top-line offerings like the Keb Trousers, Jackets and Padded Parkas.
What is Fjällräven known for?
This nature-oriented Swedish outdoor company is known for creating long-lasting, sustainable, and resilient outdoor gear. When properly worn and maintained, all of their products have a long life. Fjällräven has a growing international following, and people often praise their product's comfort, ruggedness, and stylistic choices.