Vuori

About Vuori Clothing

Outrageously comfortable, form-fitting and made from sustainably sourced materials, Vuori is taking the athleisure scene by force.

Vuori Canada, Reimagined Performance Wear

This on-the-rise clothing and accessories company is here to redefine premium performance apparel. Inspired by Coastal California's active lifestyle, Vuori integrates fitness, surf, sport and art. Within this unique blend lies a new perspective on the activewear lifestyle with clothes that not only look fantastic but feel soft as well.
Vuori specializes in athleisure clothing with artistic designs. At Altitude Sports, you can shop a wide variety of Vuori clothing and accessories, including their popular Vuori joggers, kore shorts, teeshirts, performance hoodies, ripstop climber pants, and more. With a focus... on fitness and the clothing it influences, Vuori clothes and accessories look great on a hike, while running, or simply strolling through town.
Vuori is also proud of its sustainable practices, off-setting 100% of its carbon footprint and engaging in ethical manufacturing. The company is also community-oriented, hosting free online workout events, hosting fun product launches and looking to connect with its customers regularly through an active social media page.

From Beach to Storefront: Understanding Vuori

Vuori grew out of a desire to create activity-oriented clothing designed originally for men. The idea for Vuori took shape when founder Joe Kudla started going to yoga and saw that there weren't any yoga clothes for young, activity-oriented men. Existing gym and running clothes were logo-heavy, catered to older generations and didn’t look good outside of a gym.
Vuori’s design ethos, “built to move, styled for life,” is a perfect summation of the company’s aspirations. The materials are sustainably sourced, often from recycled products, contain moisture wicking, dry quickly, fight odour and adjust to how your body is moving. Products like the Vuori joggers are great items for indoor and outdoor fitness.
Vuori Canada maintains two distinct competitive advantages in an otherwise crowded activity and fitness field. Vuori's targeted demographic of active men in their 30s-40s allows them to cater to a wide market while making clothes that can work both in and out of the gym. They also produce their clothes with high-quality materials that translate to a better fit and longer-lasting items.

Frequently Asked Questions

Is Vuori a luxury brand?

Most Vuori products, like the popular Vuori joggers, are reasonably priced compared to other athleisure companies. However, the company has been placed high atop the performance categories and is seen as a luxury activewear company. The value of each purchase is high, but the price is not the cheapest among competitors.

What brand is comparable to Vuori?

There are a few comparable companies to Vuori. First is Lulu Lemon, which inspired a revolution in activity and leisure wear and helped hone Vuori’s main demographic target (active men in their 30s.) Another similar company is Rhone, which also started with activewear.

Is Vuori made in China?

Yes, Vuori clothing is made predominantly in Colombia and China. The company has a headquarters in Encinitas, California and is generally considered a San Diego County brand. The name ‘’Vuori’’ comes from the Finnish language and means mountain.